Fri Dec 14 2018 04:00:00 GMT+0000 (Coordinated Universal Time)
Purpose: Organizations attend trade shows as a lead generation activity. They may also choose to host or sponsor a trade show to reinforce their image as an industry leader among those who attend.
Description: Event planning for trade showsinvolves negotiating sponsorship rates for booth space, advertising, promotion, and speaking opportunities where company leadership can speak. Trade shows are held in large spaces, showcasing the products and services of often hundreds of vendors.